How Chinese Live Sellers Are Winning in Southeast Asia With Facebook Live (2025)

Why Malaysia, Singapore & Asia Are the Next Big Thing for Cross-Border Selling

🚀 The Rise of Cross-Border Live Selling in Asia

Live commerce is booming — and it’s no longer just local.

Chinese live sellers are increasingly looking beyond domestic markets and expanding into Southeast Asia, especially Malaysia and Singapore, where Facebook Live remains one of the most effective platforms for real-time selling.

With high smartphone usage, fast-growing e-commerce demand, and strong social media engagement, these markets are perfect for fashion, lifestyle, beauty, and gadget sellers looking to tap into new audiences.

👗 A Real Example: From China to Malaysia and Singapore, Seamlessly

One fashion live seller from Guangzhou named CA Queen recently launched their cross-border business using Facebook Live — selling trendy fashion pieces directly to fans in Malaysia and Singapore.
Check their page : CA Queen Facebook page

Instead of struggling with manual order recording and backend headaches, they used Ulive.me to automate their entire order process:

✅ Detect purchase comments automatically
✅ Generate invoices in real time
✅ Integrate with local payment gateways
✅ Sync orders directly with logistics companies for instant delivery
✅ All in multiple languages, managed directly from their mobile phone

The result?
Thousands in orders processed with minimal manpower — and no need for a local warehouse.

🔧 Why Ulive.me Is the Secret Weapon for Cross-Border Live Commerce

If you’re a live seller, MCN, or brand in China thinking about expanding to Malaysia, Singapore, or other ASEAN countries, Ulive.me is your bridge.

Here’s what makes it ideal for cross-border sales:

• 🧠 AI Order Capture: Detects order comments like “ItemA / ItemA+1” instantly
• 💳 Payment Gateway Integration: Works with local payment gateway companies for lowest rate.
  🚚 Logistics Integration: Syncs orders with shipping partners in Malaysia & Singapore
• 🌏 Multi-language Friendly: Supports Mandarin, English, and local languages
• 📱 Mobile-First Dashboard: Run everything from your phone, even remotely from China
• 🧾 Instant Invoice + Checkout Links: Sent via Messenger, WhatsApp, or email

Ulive was built for scaling live commerce across borders — without the pain of complicated setups, missed orders, or disconnected logistics.

💡 Who This Is Perfect For:

• Live sellers looking to expand into Malaysia, Singapore, Indonesia, Thailand
• Chinese MCNs managing multiple KOLs and livestream accounts
• Brands selling fashion, lifestyle, cosmetics, gadgets, and home products
• Exporters and trading companies seeking new customer channels

📈 The Opportunity in Malaysia & Singapore

• 💰 High purchase power & strong demand for China-made products
• 💬 Facebook & WhatsApp dominate social interactions and buying decisions
• 📦 Established cross-border logistics routes with efficient customs clearance
• 🌟 Locals love live shopping for product authenticity and real-time interaction

🎯 Try Ulive For Free — and See Who’s Already Winning

Want to see how it works in real time?
👉 Try Ulive for free or discover the top Chinese live sellers already using Ulive.me to grow across Southeast Asia.

No transaction fee. No credit card. No complex setup. No language barriers. Just smarter, AI-powered live selling — ready for the Asian market.